Get started here to understand our vision and what Reverse has to offer to consumers, celebrities, influencers, vendors and agencies.
The Handbook is a comprehensive document that dives deep into all the different aspects, including the ad credits & the token economic model, the Reverse app functionalities, the projects and more.How do Talent (influencers and celebrities) benefit from Reverse?
Talent is exploited by platforms like Instagram, TikTok, and YouTube, where they generate traffic for the platform, but the platform sells that traffic to vendors without giving anything back to the influencers/celebrities. In contrast, with Reverse, the Talent owns their own data and earns ad revenue in the form of Ad Credits directly from Vendors while continuing to receive sales commissions.
With AI agent technology, Talent will spend less time on commercial activities and can focus on what they do best, leaving commercialisation to their AI agent and Reverse.
Talent can cash out their earned Ad Credits at any time by selling them to Vendors within the Reverse app.
How do vendors benefit from Reverse?
Vendors can promote their products directly to the Talent's genuine followers without an intermediary. They are only charged based on order completion, eliminating the uncertainty of traditional advertising models. With their AI agent, Vendors can accurately target thousands of Talent with zero effort.
How do consumers benefit from Reverse?
Consumers follow their favourite celebrities and influencers, and they receive targeted content and product recommendations. If they place an order, they earn 20% of the Talent's Ad Credits earnings. As Ad Credits increase in value, buying products becomes an investment for consumers! The best way to support their idols is by helping them earn money from Vendors!
How do Ad Agencies and Talent Agencies earn Ad Credits?
Every time there is a sale, 5% of the Ad Credits from the ad fee go the Ad Agency that onboarded the Vendor into Reverse. And 5% go to the Talent Agency who brought the Talent. This guarantees an ongoing source of revenue for agencies, with the added value that Ad Credits increase in price as Reverse grows.
How is the price of the Ad Credits determined? And how about the Reverse token price?
The price of Ad Credits is fixed in 24-hour cycles. All buying and selling on the Reverse App occur at this fixed price. The daily price is determined based on the previous day's demand-to-supply ratio, with increments ranging from $0.10 to up to 5% of the previous day's price. If demand exceeds supply, the next day's increment increases more rapidly, approaching 5%. If demand is lower than supply, the increment is fixed at $0.10.
The Reverse token, on the other hand, is listed on ICPSwap, where its price is determined by the usual supply-and-demand mechanism. However, its price is influenced by the fact that Reverse tokens can be exchanged for Ad Credits at any time at a 1:1 rate. This means that if the Reverse token price drops too much, vendors and other users would rush to ICPSwap to buy the cheaper tokens and convert them into Ad Credits.
How are Reverse tokens burnt?
The initial supply consists of 200 million Reverse tokens, stored in ICP wallets. No additional tokens will ever be minted. Whenever someone transfers Reverse tokens to the Reverse app, they are converted into Ad Credits, and the tokens are burned. The Ad Credits are then stored in wallets within the Reverse app.
When a vendor hires a talent, they pay with Ad Credits, and 10% of the amount is burned. This mechanism incentivises token holders to transfer more Reverse tokens to the Reverse app, sustaining demand and scarcity.